The 2015 Re:Focus Retreat was an opportunity for HFBC Students to get away from the distractions of everyday life, and regain focus on their personal goals, and the things that are most important.
The visual identity (both logo, and poster) centered around the idea of a camera aperture (even though the lens is the portion of the camera that actually achieves image focus). This decision was made because, 1- the aperture is more striking from a visual/conceptual perspective, and 2- the aperture is the portion of the camera that allows the correct amount of light into the camera body. Because this second reason was a concept easily adaptable to presentation during the retreat (i.e.: You can have the best lens/perspective, but with no light in your life your outlook will always be dim) this visual theme was selected.
The Deeper brand identity was a pro-bono project I took on, to support a student ministry in the Panama City Beach area.
I wanted to make sure the branding was flexible, able to be displayed as a standalone Mark, or vertical/horizontal Mark + Logo Type, in 4-color, 2-color, and 1-color variations.
It was also very important to me that the Mark connected with the overall message of the ministry. First drafts of the logo had only a downward arrow, in place of the counter inside the D. The final version added a space connecting the negative space surrounding the D to the downward arrow, which lets the logo contain a visible representation of a path leading to a drop-off.
Below are examples of the logo lockups, as well as a few examples of the supporting collateral.
Posters developed to showcase brand in student gathering spaces.
In 2014 Houston’s First Baptist Church began a major membership-expansion campaign, aimed at regular attenders that hadn’t committed to membership.
Below are a series of concepts I presented to church leadership (in both poster, and digital signage formats), that helped drive the project towards it’s final artistic style. All concepts were based around the idea that actual church members would be photographed, share a small portion of their story, and have their signature captured. The signature was a key portion of the pitch, as it lent credibility to the idea that the people in the photos were actually individuals that regularly attended HFBC (not just stock photography stand-ins).
Concept Series 1 – Based on Existing Real Life, Real People Branding
The Independent Marketing Alliance (IMA) is a Houston based agency, that markets solely to major food brands and distributors. They’re directly responsible for 25 nationally marketed brands (which are aimed towards commercial buyers), and partner with numerous other brands that market to the consumer market (such as Sara-Lee, and Jennie-O Turkey). In total, the 25 brands they directly manage gross over $11 billion annually.
In August of 2014 IMA hired me on a contract basis, to help them develop branding guidelines & standards for 8 of their 25 brands, so they could more easily enlist the help of outside design-firms when dealing with overflow work.
Below is a listing of the 8 brands I worked with, along with a full copy of one of the style-guides produced.
Every year Houston’s First Baptist Church produces a massive Christmas pageant, called Celebration. In six showings, over four days, the pageant is typically seen by over 20k people. Below is a small selection of artwork produced for the event, including a poster, promotional signage, and the event program.
One of my weekly responsibilities at Houston’s First Baptist Church is the design of their Weekly Guide, which every member of the congregation receives as they walk in to the Sunday morning service. There are two form-factors for this particular document, the standard size is an 11″ x 8.5″ with a single-fold, and special issues are setup as a 25.5″ x 11″ tri-fold.
Issues created at the standard size are generally generic, and don’t include much variation in their scope or setup. The special issues, on the other hand, of which I’ve done 28 in the past 2 years, are all totally unique (excluding branding standards), and built to bring light to different locations around the globe in which HFBC is involved in missions.
Below are outstanding examples of each setup type.
Below is a small selection of the promotional posters I designed in my time at Houston’s First Baptist Church.
Rush Week (Student Camp)
Rushmore (Student Ministry Trip)
Below are a collection of items produced in support of the Houston’s First Baptist Church Choir and Orchestra, as they travelled to Africa to perform a series of outreach concerts.
For the birth of our first child, my wife and I wanted to do the announcement in a unique way. I concepted and carried out the overall design & construction, and contracted local illustrator/designer Josh Alexander to illustrate the figures of my wife and I. The final card was hand die-cut, assembled, and delivered to close friends and family.
Prestige Learning Institute (PLI) is an organization that reaches out to immigrant adults in the Houston area, by offering them educational opportunities at a reasonable cost. They approached me about developing an image/brand, centering around the color green, and with a business/corporate feel.