In 2014 Houston’s First Baptist Church began a major membership-expansion campaign, aimed at regular attenders that hadn’t committed to membership.
Below are a series of concepts I presented to church leadership (in both poster, and digital signage formats), that helped drive the project towards it’s final artistic style. All concepts were based around the idea that actual church members would be photographed, share a small portion of their story, and have their signature captured. The signature was a key portion of the pitch, as it lent credibility to the idea that the people in the photos were actually individuals that regularly attended HFBC (not just stock photography stand-ins).
Concept Series 1 – Based on Existing Real Life, Real People Branding
The Independent Marketing Alliance (IMA) is a Houston based agency, that markets solely to major food brands and distributors. They’re directly responsible for 25 nationally marketed brands (which are aimed towards commercial buyers), and partner with numerous other brands that market to the consumer market (such as Sara-Lee, and Jennie-O Turkey). In total, the 25 brands they directly manage gross over $11 billion annually.
In August of 2014 IMA hired me on a contract basis, to help them develop branding guidelines & standards for 8 of their 25 brands, so they could more easily enlist the help of outside design-firms when dealing with overflow work.
Below is a listing of the 8 brands I worked with, along with a full copy of one of the style-guides produced.
Below is a selection of the promotional artwork I designed for Houston’s First Baptist Church, in support of The Acts, a year long sermon series. This artwork was unique, in that all source imagery was found using Google Earth, as opposed to using stock photography. As such, the likelihood of this artwork being accidentally reproduced elsewhere (which is a common issue with stock-art) is literally zero.
On a yearly basis, each of the departments at Sugar Creek Baptist Church gets the opportunity to promote upcoming events with an “Expo”. The materials below were created for the Student Ministry summer expo, and consist of both print & digital pieces.
Below is an example of the overall look for the event, which was directly used for both digital signage, and the web.
After the look was created, it was translated into a set of 5 informational cards, pictured below.
The client chose to bind the cards for distribution using a carabiner, as pictured below.
Sugar Creek Baptist Church and Houston’s First Baptist Church, both make extensive use of digital signage to communicate upcoming events. This allows for information to be updated regularly without incurring additional expenses. Below are several examples of digital signage that I’ve designed as a part of these organizations.
On a weekly basis, Sugar Creek Baptist Church communicates with it’s members via a 5-event e-newsletter, called The Current. Shortly after joining the Communications team at Sugar Creek I was assigned to this publication, and defined a visual style, including font sets and color schemes, much of which remains present in the newsletter years after my departure.
Below are examples of graphics from several published newsletters.
Each of the above 5 images would be full width headline images. In addition to a headline event/announcement, each issue of The Current features 4 smaller events/images (examples of which are displayed below).