The 2015 Re:Focus Retreat was an opportunity for HFBC Students to get away from the distractions of everyday life, and regain focus on their personal goals, and the things that are most important.
The visual identity (both logo, and poster) centered around the idea of a camera aperture (even though the lens is the portion of the camera that actually achieves image focus). This decision was made because, 1- the aperture is more striking from a visual/conceptual perspective, and 2- the aperture is the portion of the camera that allows the correct amount of light into the camera body. Because this second reason was a concept easily adaptable to presentation during the retreat (i.e.: You can have the best lens/perspective, but with no light in your life your outlook will always be dim) this visual theme was selected.
The Deeper brand identity was a pro-bono project I took on, to support a student ministry in the Panama City Beach area.
I wanted to make sure the branding was flexible, able to be displayed as a standalone Mark, or vertical/horizontal Mark + Logo Type, in 4-color, 2-color, and 1-color variations.
It was also very important to me that the Mark connected with the overall message of the ministry. First drafts of the logo had only a downward arrow, in place of the counter inside the D. The final version added a space connecting the negative space surrounding the D to the downward arrow, which lets the logo contain a visible representation of a path leading to a drop-off.
Below are examples of the logo lockups, as well as a few examples of the supporting collateral.
Posters developed to showcase brand in student gathering spaces.
In 2014 Houston’s First Baptist Church began a major membership-expansion campaign, aimed at regular attenders that hadn’t committed to membership.
Below are a series of concepts I presented to church leadership (in both poster, and digital signage formats), that helped drive the project towards it’s final artistic style. All concepts were based around the idea that actual church members would be photographed, share a small portion of their story, and have their signature captured. The signature was a key portion of the pitch, as it lent credibility to the idea that the people in the photos were actually individuals that regularly attended HFBC (not just stock photography stand-ins).
Concept Series 1 – Based on Existing Real Life, Real People Branding
The Independent Marketing Alliance (IMA) is a Houston based agency, that markets solely to major food brands and distributors. They’re directly responsible for 25 nationally marketed brands (which are aimed towards commercial buyers), and partner with numerous other brands that market to the consumer market (such as Sara-Lee, and Jennie-O Turkey). In total, the 25 brands they directly manage gross over $11 billion annually.
In August of 2014 IMA hired me on a contract basis, to help them develop branding guidelines & standards for 8 of their 25 brands, so they could more easily enlist the help of outside design-firms when dealing with overflow work.
Below is a listing of the 8 brands I worked with, along with a full copy of one of the style-guides produced.
Below are a collection of items produced in support of the Houston’s First Baptist Church Choir and Orchestra, as they travelled to Africa to perform a series of outreach concerts.
Prestige Learning Institute (PLI) is an organization that reaches out to immigrant adults in the Houston area, by offering them educational opportunities at a reasonable cost. They approached me about developing an image/brand, centering around the color green, and with a business/corporate feel.
In Spring of 2013 the Missions Department at Sugar Creek created a new series of all night prayer vigils, which would involve several other local churches. I was responsible for creating the look that would be used in all future digital and print promotion. At the department’s request two versions of the graphic were created, one generic, and one with color added to the temples surrounding the globe (as this tied into the theme of one of the vigils).