The Independent Marketing Alliance (IMA) is a Houston based agency, that markets solely to major food brands and distributors. They’re directly responsible for 25 nationally marketed brands (which are aimed towards commercial buyers), and partner with numerous other brands that market to the consumer market (such as Sara-Lee, and Jennie-O Turkey). In total, the 25 brands they directly manage gross over $11 billion annually.
In August of 2014 IMA hired me on a contract basis, to help them develop branding guidelines & standards for 8 of their 25 brands, so they could more easily enlist the help of outside design-firms when dealing with overflow work.
Below is a listing of the 8 brands I worked with, along with a full copy of one of the style-guides produced.