In 2014 Houston’s First Baptist Church began a major membership-expansion campaign, aimed at regular attenders that hadn’t committed to membership.
Below are a series of concepts I presented to church leadership (in both poster, and digital signage formats), that helped drive the project towards it’s final artistic style. All concepts were based around the idea that actual church members would be photographed, share a small portion of their story, and have their signature captured. The signature was a key portion of the pitch, as it lent credibility to the idea that the people in the photos were actually individuals that regularly attended HFBC (not just stock photography stand-ins).
Concept Series 1 – Based on Existing Real Life, Real People Branding
Final Artwork – The ideology behind my concepts (photos, signatures, & a personal message) remained in the final artwork, seen below. However, this piece was designed by Iliana Teran, another member of the HFBC design team. The poster below features one of twelve members whose stories have been highlighted as a part of the Membership campaign.