The 2015 Re:Focus Retreat was an opportunity for HFBC Students to get away from the distractions of everyday life, and regain focus on their personal goals, and the things that are most important.
The visual identity (both logo, and poster) centered around the idea of a camera aperture (even though the lens is the portion of the camera that actually achieves image focus). This decision was made because, 1- the aperture is more striking from a visual/conceptual perspective, and 2- the aperture is the portion of the camera that allows the correct amount of light into the camera body. Because this second reason was a concept easily adaptable to presentation during the retreat (i.e.: You can have the best lens/perspective, but with no light in your life your outlook will always be dim) this visual theme was selected.