In 2014 Houston’s First Baptist Church began a major membership-expansion campaign, aimed at regular attenders that hadn’t committed to membership.

Below are a series of concepts I presented to church leadership (in both poster, and digital signage formats), that helped drive the project towards it’s final artistic style. All concepts were based around the idea that actual church members would be photographed, share a small portion of their story, and have their signature captured. The signature was a key portion of the pitch, as it lent credibility to the idea that the people in the photos were actually individuals that regularly attended HFBC (not just stock photography stand-ins).